Ibn Battuta to sponsor DSS
Dubai, May 13, 2008
Nakheel Retail Shopping Mall's Ibn Battuta Mall will be the key sponsor of the Dubai Summer Surprises (DSS) 2008, with a number of family centric activities and summer-themed celebrations planned around the mall from June 23 to August 31.
“Ibn Battuta Mall is delighted to partner with DSS again this year and in keeping with the theme of family and fun, our retailers have a series of fantastic sales and promotions to further entice our visitors throughout summer," said Sandy Mercer, head of marketing, Nakheel Shopping Malls said.
Ibn Battuta Mall’s Megaplex and only IMAX in the UAE will also be offering special summer movie surprises throughout DSS, Mercer noted.
DSS is Dubai’s premier summer event and integrates children’s activities with a shopping extravaganza.
Having celebrated 10 years in 2007, DSS has evolved into Dubai’s summer counterpart to the Dubai Shopping Festival, attracting visitors from all over the world and escalating Dubai’s reputation as a popular tourist destination.
"Ibn Battuta Mall has been a key sponsor of DSS for four years and is proud to sponsor such an event which further highlights Dubai as a tourism and shopping destination to the world," he added.
Ibn Battuta Mall is a unique shopping destination, which is themed around the travels of the legendary 14th century Arabian explorer, Ibn Battuta.
The spacious Mall offers a charming mix of shopping and adventure, covering an area of 1.2 million sq ft of specialty shops, restaurants, a hypermaket and a cinema megaplex featuring the UAE’s first IMAX theatre making it the ultimate destination for shoppers this DSS.-TradeArabia News Service