Estee Lauder has launched the Sumptuous Bold Volume Lifting Mascara, with a breakthrough formula.

It creates daringly full, lavishly lifted lashes without the clumping or spiking normally associated with volumising mascaras, according to a statement.

This new mascara has a patent-pending mousse-like formula which contains a calculated blend of light-weight gels, polymers, waxes and pigments to lift and plump even sparse lashes into big, lush lashes that are all lightness and flirtatious curl.

The new jellified suspension system utilizes “swollen” water, which allows the use of less wax to add a dimension of volume and lifting not realised before.

In addition, a carefully calibrated combination of lightweight waxes and oils, such as hydrogenated olive oil and paraffin wax create maximum volume and curl and prevent clumping. The result is supple, flexible lashes suspended in a beautifully arching curl.

It also includes a specially designed BrushComber brush that wraps the entire lash in air-light volume for a 360° effect.

The mascara is fragrance free, ophthalmologist tested, and safe for sensitive eyes and contact lens wearers, according to an official.-TradeArabia News Service