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LG launches new multimedia phone

Dubai, March 9, 2009

LG Electronics has launched its new multimedia phone LG-KC910, which features a full touch interface as well as an eight-megapixel camera.

The new handset, known as Renoir, has a number of features like wi-fi, Dolby Mobile from Dolby Laboratories and camera capabilities that even surpass those found on standalone digital cameras, said a statement.

“Renoir is much more than a camera phone. It truly puts everything at your fingertips and provides a multi-sensorial experience through sight, sound and touch,” said K W Kim, CEO of LG Electronics Middle East and Africa Regional Company.

“The eight megapixel camera is only one aspect of the phone. Its unique combination of features, including a full touchscreen interface, Dolby Mobile for music and built in support for wi-fi and assisted-GPS, allow Renoir to be used in equally unique ways.”

The pictures can be edited in camera and are instantly ready for sharing online or printing.

The phone’s list of features includes some that are usually only found on high-end standalone cameras, such as Schneider-Kreuznach certified optics, a Xenon flash, auto and manual focus, sensitivity up to ISO 1600 and geo-tagging.

Its touch shot feature makes it easy to get the right shot every time by allowing photographers to focus on any object by touching it on screen. The shutter fires automatically when the user’s finger is removed from the screen.

Touch shot, a first for a mobile phone, also reduces camera shake and eliminates the need to search for the shutter release button.

Special shot modes give pictures that special look that usually requires a professional touch.

Beauty shot removes spots and imperfections from people’s faces, while also making them appear brighter and clearer in photos. The feature is smart enough to recognize faces and only apply the effect to the right areas.

Art shot allows users to apply a number of creative preset effects, from common changes like black and white to less common and more nuanced ones like warm or cool tone.

LG chose the name Renoir to reflect its personality and level of multimedia sophistication. The handset’s designers drew inspiration from the way the impressionist painter of the same name used light and colour to capture scenes that were beautifully rich in meaning.

The Renoir, while measuring 107.8 x 55.9 x 13.95 mm, weighs 110 grams, and is available in the Middle East and Africa market at Dh1,599 ($435) in titan black and other colour options, said the statement. – TradeArabia News Service




Tags: Dubai | Wi-Fi | LG | Renoir | Multimedia phone | Dolby |

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