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Damas unveils new Jaquet Droz collection

Dubai, September 3, 2009

Damas, the leading international watch and jewellery retailer, has unveiled a collection of five timepieces by Jaquet Droz – the La Ligne Bleue – each available in a limited edition of eight watches.

“Remaining true to its avant-garde spirit, the brand has developed a magnificent collection of five timepieces, each available in a limited edition of eight exclusive watches featuring a dial enamelled with a remarkably intense blue... the Jaquet Droz blue,” said Tamjid Abdullah, deputy managing director of Damas.

“In creating these watches, house designers and artisans took an aphorism of the French artist Yves Klein and made it their own. Out of this conviction came La Ligne Bleue, the latest illustration of the brand’s watchmaking genius and unceasing inventiveness.”

Perfect, radiant, and incredibly pure, this shade of blue is precisely what Jaquet Droz was striving for. This rich, deep and luminous blue is a natural candidate for Grand Feu enameling, the brand’s most famous technique.

This feat of technical prowess and superior craftsmanship calls for a painstaking alchemy of fine powders and perfect mastery of a firing process whose limits Jaquet Droz has continued to test. Whereas the ivory or black enamel needs 10 to 15 firings, the blue requires no fewer than 20.

Before each one, the dial surface is dusted with an imperceptible layer of powder, no more than a millimetre thick. This meticulous superposition of layers is what gives the blue its special radiance and distinctive hue. The brand’s artisans perform more than 40 operations by hand.

Even so, less than one dial out of 10 passes inspection to adorn one of the five providential models of La Ligne Bleue: the Grande Seconde, the Grande Seconde Medium, the Grande Date, the Quantième Perpétuel and L’Origine Email. – TradeArabia News Service




Tags: Dubai | Damas | Jaquet Droz | watches | timepieces |

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