Kidville, which operates large, upscale facilities, catering to young children and their families, plans to open 11 locations in the UAE, with the first location to open in Dubai in the spring of 2010.

Kidville – named 'best of' by New York Magazine and given a five star "extraordinary" customer rating in The Lila Guide: New Parent Survival Guide – offers a wide range of developmental classes including Little Maestros, Run Wiggle Paint & Giggle, My Big Messy Art Class, Big Muscles for Little Babies, Kidville Gymnasts, Kidville Sports and Kidville University (Kidville's pre-school alternative programme).

Kidville locations also feature indoor playgrounds, retail boutiques, and 16 different birthday party themes including the Ultimate All-Star Gym Party and the Sizzling Spectacular Science Party.

Silver membership is free with enrollment in any Kidville class, while upgrades to gold, platinum and diamond levels are also available.

Kidville's local franchise partner in the region will be VAMM International controlled by the Malhotra family. Monica Malhotra, who was most recently a vice president at Goldman Sachs in New York, will lead operations on behalf of the family.

"We are very excited to be increasing our international presence with multiple locations in the UAE,” said Andy Stenzler, Kidville CEO.

“We have found the perfect partners to shepherd the Kidville brand in the region,” he added.

Monica Malhotra, general manager of VAMM International, said: "We are extremely pleased to be bringing the Kidville brand to the region.”

“By combining our extensive knowledge of the UAE marketplace with Kidville's world class concept, we intend to help parents enrich their child's development and become a household name in the region,” Malhotra concluded. – TradeArabia News Service