Brother International (Gulf), a leader in home and business IT peripherals, recently organized a high-profile dealers meet in Doha together with Video Home Qatar.

“The dealers meet in Qatar was a very important event for Brother that aimed at strengthening our business ties with our partners and helping us leverage our new products to help increase our market share in Qatar’s printer segment,” said Shinji Tada, managing director, Brother Gulf.

“The event also served as a strategic venue to recognize the excellent sales performance posted by our dealers. Brother is upbeat about the opportunities in the market and is looking toward implementing key strategies that can help reinforce our presence in Qatar,” he added.

During the event, Brother handed out special certifications and commendations to key retailers in the country, recognising their sales achievements.

“We commend Brother’s efforts to recognize the outstanding sales achievements and performances of their partners and dealers in Qatar. The move reflects the strong ties maintained by the company with its partners and their commitment to provide them with key incentives to perform better,” said C V Rappai, DGM, Video Home and Electronic Centre-Doha.

“Qatar has witnessed key trend changes in purchasing consumer electronics; reflecting strong preferences towards more reliable and effective brands like Brother,” said Sajid Jassim Suleiman, executive director, Video Home and Electronic Centre-Doha, Qatar.

“We commend Brother for its strong commitment towards understanding the different demands and requirements of today’s markets - investing in key research and development initiatives to determine and develop the best printer solution for each segment. As key partners, we seek to match Brother’s commitment with aiming to provide our customers with the best service we can render,” he concluded. – TradeArabia News Service