Tridonic names HCC distributor for UAE
Dubai, September 21, 2011
Tridonic, a world leader in lighting components, lighting management systems and LEDs, has appointed Haji Commercial Company (HCC), a leading lighting solutions provider, as the distributor in the UAE.
Tridonic, the Europe-based company which has provided lighting components and control systems to several key projects n the Mena region, said the tie-up with HCC is part of its business plan that seeks to double its regional turnover every three to five years.
“After 10 years of operations in UAE, we are pleased to formalise a distributorship agreement with Haji Commercial Company, a major player with a proven track record in the region,” said Steve S. Christodoulou, managing director/CEO, Australia/Oceania and Mena, Tridonic.
“We expect this partnership to boost our revenues, powered by HCC’s extensive experience, contacts and market reach.”
“The Middle East is currently one of the largest markets in the world with its top 50 projects valued at around $442 billion, with a total project value of $1340 billion. Tridonic anticipates a major share of lighting management systems and components in these projects, driven by our proven expertise, our focus on green technologies and energy saving lighting solutions,” added Christodoulou.
“As a distributor of reputed lighting products from leading global manufacturers, we feel privileged to add Tridonic to our portfolio,” said Unni Krishnan, general manager, HCC.
“As the UAE and the Gulf brace for a revival in gigantic infrastructure projects, our partnership with Tridonic will propel us to fulfill our ambition of achieving annual growth of 25 to 30 per cent. It will also enable us to reach a higher level in green lighting solutions.”
John Carruthers, managing director, Tridonic Middle East FZE, said: “Tridonic enjoys an international reputation as the epitome of excellence when it comes to light-related products, and new products make up nearly 40 per cent of our portfolio.”
“In the Mena region, we have grown exponentially over the years, thanks to our commitment to quality, originality and green technologies. It is only fitting that on the tenth year anniversary of Gulf operations, we have cemented a partnership with a key player like Haji Commercial Company,” he added. – TradeArabia News Service