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Brother launches ‘thrifty’ laser printers

Dubai, September 22, 2011

Brother Gulf, a leader in home and business IT peripherals, launched a new line of monochrome laser printers (MLPs) with a focus on cutting down on printing costs.

The new printers, which include the MFC 7860DW, MFC 7470D, HL 2240D, HL 2270 DW and the DCP-7065DN, have been designed to help drive in a reduction of paper usage by as much as 50 per cent.

The new units have also been packaged as all-in-one multi function printers (MFPs) offering key features like laser printing, scanner, copier and fax.

The new line of MLPs offers printing speeds of up to 24 to 26 pages per minute. Each unit is presented in a sleek and easy to maintain body and comes with a 35 sheet automatic document feeder (ADF) for fast and efficient multi-page scanning, copying and faxing.

According to Brother senior executives, the new line of MLPs have been designed to be low maintenance with a 250-sheet dust free paper tray and a manual feed slot for envelope printing. The printers can help drive in a reduction in printing costs with its automatic double-sided printing capabilities and makes use of optional high yield toner cartridge.

The MLPs also offer a direct print feature, which allows direct printing without a computer. Also, the printer's PC Fax function comes with a junk fax filter that eliminates the printing of unnecessary faxes by scanning documents directly to your computer instead of printing them out, thereby cutting down on paper and toner wastage.

“Businesses in the Middle East have expressed a demand for printers that can fulfil their daily operational requirements; help reduce operational expenditure and leave less of a carbon footprint on the environment,” said Shinji Tada, managing director, Brother Gulf.

“We are looking to meet this demand with the release of the MFC 7860DW, MFC 7470D, HL 2240D, HL 2270 DW and the DCP-7065DN, which have been designed to offer strategic features like duplex printing and use of a high yield toner for maximum printing output.”

Recent industry reports have shown that laser printers are considered paper and ink savers and in recent years, have shown a drop in prices. It is generally accepted that laser printers have lower cost per page than a standard ink-jet printer.

The demand for efficient and eco-friendly printers has led consumers to look for key features in today's growing line of MLPs. These features include the number of pages a printer is capable of handling in a one-month period and the printer speed.

“This new line of printers will help users save on cost and time from their busy day-to-day tasks. Also, users are assured of fast printing speeds and high quality crisp print outs with minimal ink toner use,” Tada said.

“The release of these 3 Year Warranty printers demonstrates our continuing commitment to provide our customers with world class high quality printers that offer reliability and value for their money,” he concluded. – TradeArabia News Service




Tags: Dubai | Laser printers | cost | Brother | Monochrome |

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