Samsung Electronics, a leader in consumer electronics and home appliances, has launched an expanded range of its eco-friendly range of washing machines, building on its ‘ecobubble’ technology introduced last year.

Ecobubble is the first washing machine in the market to generate special bubbles, enabling great performance from the start, so cold water washes like hot water, Samsung said in a statement.

These soap rich bubbles penetrate deeper and dissolve faster into fabrics, offering savings on energy.

Ecobubble washers contain a special component called the bubble generator. Just as the wash cycle begins, the generator uses an initial water intake, creates a concentrated detergent solution and sucks large quantities of air into the flow, pumping this mix rapidly up into the wash drum.

After pressing ‘Start’ one can see a rising cushion of soapy rich bubbles. This technology completely upgrades how the detergent gets into the clothes. These special bubbles soak into fabrics quickly, deeply and evenly, and then thoroughly rinse out.

The bubble generator even works against leaving residues or soap stains as the detergent is dissolved more consistently.

The 12kg load capacity ecobubble washer has the biggest wash size available in Europe in a standard cabinet, the statement said.

“Our goal is to answer identified consumer requirements with well engineered and stylishly designed digital appliances, built around practical technologies that really do something to make a difference,” said Mohammad Al Summar, Home Appliance sales manager of Samsung Electronics Levant.

“A consumer desires great wash performance above everything else – clothes need to get clean again without stains or smells. After this priority is taken care of though, we can’t forget about the other needs; some of which used to force a performance compromise under the previous washing technologies.”

“For instance, larger households are always running cycle after cycle to try and stay ahead of the laundry mountain, and overloading to try and save time will compromise performance.  Delicate fabrics used to force hand washing, or a balance between wash performance and a large wash time in order to achieve a result,” he added. – TradeArabia News Service