Dubai Duty Free 9-month sales top $1bn
Dubai, October 6, 2011
Dubai Duty Free posted sales of Dh3.78 billion ($1.036 billion) during the first nine months of this year, representing a 16.4 per cent increase over the same period last year.
The operation is very much on track for year-end sales of an estimated Dh5.3 billion ($1.45 billion), said a DDF statement.
Perfumes retained the No. 1 category as sales rose to Dh548 million ($150 million), while sales of gold rose 24 per cent to reach Dh432 million ($118 million) in the nine-month period.
Other notable increases were seen in electronics, which rose by 21 per cent to Dh296 million ($81 million), cosmetics, which rose by 22 per cent with sales of Dh229 million ($63 million) while confectionery rose by 9 per cent to Dh284 million ($78 million) accounting for 8 per cent of total revenue, it said.
Colm McLoughlin, executive vice chairman, said: “We have had a fantastic year so far and I am pleased that our penetration level and average spend has been consistently high. We are heading into a busy sales period for the last quarter and are optimistic that we will have a record year.”
Dubai Duty Free, which first opened for business on December 20, 1983, celebrates its 28th anniversary this year and the operation has plans in place to make this a memorable occasion. The anniversary day on December 20 will be marked by a 25 per cent discount on a wide range of merchandise, for what has become an annual celebration for all passengers traveling through the airport.
“We started this promotion when we celebrated our 20th anniversary in 2003 and offered shoppers discount for that day,” said McLoughlin, “Sales soared to a record high on that day and proved to be so successful that we have continued to mark our anniversary day in this way ever since. We see this as our way of saying thank you to our customers who have helped Dubai Duty Free to achieve such fantastic sales results over the years.”
Dubai Duty Free currently employs 4,000 staff. Of the original 100 staff, 48 remain in active service. – TradeArabia News Service
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