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RBK launches new Reebok collection

Dubai, September 19, 2012

RBK Middle East, the sole distributor for Reebok in the GCC, has launched its RealFlex apparel collection, designed for women who want total flexibility, comfortable and ergonomic construction in their training apparel.

Designed with natural movement in mind, like the RealFlex footwear range introduced in 2011, the new RealFlex AW12 collection for women has been designed in a variety of feminine colours with longer fit and minimal seams flattering the female form, a statement from the American company said.

Since 2011, Reebok has extended its design focus on natural movement to this full range of performance training apparel. RealFlex is specifically designed to help maximise your range of motion with clean ergonomic lines and technology for optimal performance.

The RealFlex Cool Seamless Long Bra and RealFlex Seamless Capri both contain a four-way stretch knitted construction for flexibility and engineered RealVent ventilation and PlayDry technology which enables to keep cool and maximise range of motion without restraint, the statement said.

Ideal for any training, RealFlex Cool Seamless Long Bra top hugs the upper body with the knitted tube inner bra and wide straps providing support and open-hole texture in key sweat areas for breathability and comfort.   

The RealFlex Cool Seamless Capri designed with a wide waist band for better fit and additional comfort incorporates an internal key pocket into the design letting you get ready and go, it said.

Mark Greiner, general manager of RBK Middle East, said: “Women in the region are becoming increasingly fitness focused and demand training apparel to suit a variety of workouts. It’s great that they can now find the comfort and flexibility of RealFlex in an apparel collection, that they have previously found in the RealFlex footwear range.”

Reebok RealFlex apparel has been worn by Reebok CrossFit athletes, Rich Froning and Annie Thorrisdotir, both winners of the 2011 and 2012 Reebok CrossFit Games - they are the Fittest Man and Woman on Earth.

The new RealFlex apparel collection will be available at all Reebok stores and sporting goods stores across the Middle East. – TradeArabia News Service




Tags: UAE | Dubai | Reebok |

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