Wamli.com, a Dubai based startup, has launched an online social hub for shoppers and collectors to source unique and funky products from around the world.

The site, which went live today (12.12.2012), offers a social centric platform based on a one-of-a-kind loyalty and rewards programme, its own virtual economy, the promise of outstanding customer experience, and a dynamic ranking system, a statement said.

It is a global portal that ships internationally within three to ten days, it added.

“The idea of Wamli.com is to combine shopping with a social community and gaming experience. The products are cool and funky – some are quirky things you might not need but will most definitely want,” said Rabih Ghandour, CEO, Wamli.com.

“We’ve wrapped that in a cohesive social ecosystem where users earn points whenever they browse, shop, or play. As users earn incentives for social activity on Wamli.com and gain social recognition, they progress to unlock powers that give them exclusive services and rewards such as a personal concierge.”

Wamli.com was conceived and developed in Dubai, with the company relying on in-house design and production from the start. Its simple, clean and interactive design is easy to navigate even for first-time shoppers, yet sufficiently rich to keep online veterans engaged, the statement said.

Products available at Wamli.com range from the practical to the fun, with gift items such as stools, foosball tables and figurines rubbing shoulders with cleverly designed technology products such as cameras, clocks and audio accessories.

Other categories include daily essentials such as stationery, travel articles such as bag packs and suitcases, fashion related products like swimwear and wallets, and home design accessories such as furniture, lamps and wall art.

The Crazy-Funky-Cool category of products pays homage to Wamli.com’s geek-chic roots, and offers products that are unique, peculiar, fun and collectible. Other interesting products include bicycles and scooters, and even a yacht or two.

“The Wamli.com model is disruptive to standard e-commerce because of the way it integrates gameplay, social recognition and unique products from around the globe, combining it into a thriving community with its own virtual currency,” Ghandour said.

“It is a platform that brings shoppers, gamers and design enthusiasts together. The aim is to make shopping a thrilling, entertaining and socially engaging experience. Wamli.com is essentially a shopper’s paradise, with a little ‘geek’ thrown in.” – TradeArabia News Service