Omega releases 3D short film
Bern, April 2, 2013
Swiss luxury watch manufacturer Omega has released a 3D animated short film of dreamlike images that creatively allude to the brand’s revolutionary co-axial mechanical watch movement and the elements that make up the world of Omega.
The 70-second film manages – emotionally, aesthetically and compellingly – to communicate subtly the extraordinary quality of Omega’s co-axial caliber and will anchor a global advertising campaign, a statement from the company said.
The exclusive co-axial escapement was the first practical new watch escapement to be invented in some 250 years and its advantages – reduced sliding friction, greater mechanical efficiency, more stable precision and improved shock resistance – have caused the entire watch industry to take notice.
While there is an enormous amount of technology behind the development of the co-axial movements, Omega decided that the perfection of the calibres was more easily conveyed in images than in words and chose to use state-of-the-industry 3D animation to communicate the virtues of the movements that are, as the voiceover explains, “so perfect you’d hardly think they were made by humans”.
Phantasmagorical sequences unveil the perfection of nature interacting with gearwheels and other components hidden inside mechanical watch movements. These natural and man-made elements appear to be regulated – in perfectly harmonious interaction – by the clockwork gears.
The images make subtle reference to themes familiar to fans of Omega as viewers are led on a whirlwind journey through the brand - rolling oceans, high-profile sporting events, an astronaut on the moon and action films are suggested in constantly evolving, dreamlike sequences.
The evocative theme song, “Smiling”, was composed by Harry Gregson-Williams and recorded by the composer and the Seattle Session Orchestra. It was originally part of the soundtrack of the film Man on Fire. – TradeArabia News Service