Arabian Oud wins big at FiFi awards
Riyadh, March 26, 2014
Arabian Oud, the largest specialised oriental perfume retailer in the world, won five awards at the recently held fourth edition of Fifi Arabia Perfumes 2013 Award organised by Fragrance Foundation Arabia in Dubai.
The five of the 14 event awards included the ‘Mono-Brand-Store of the year’ under the ‘Retailer of the Year’ category and four other awards under the ‘My Perfume of the Year’ category.
Winning these awards for the second consecutive year reflects Arabian Oud’s excellence and leadership in developing the finest oriental fragrances that can keep pace with global competition.
Arabian Oud is currently regarded as the number one brand in the region and 11th globally in producing the finest luxury perfumes, a statement said.
Gentleman Secret and Donna succeeded to overpass major global brands in a first-time achievement for a locally produced perfume. Majestic Special and Woody Blanc also received two awards among the ‘My Perfume of the Year’ category in return of their high sales figures in the local and global markets.
Shahzad Haider, chairman of Fragrance Foundation Arabia, said that Fifi Arabia Perfumes Awards has succeeded over the past few years in establishing a culture of innovation among perfumes manufacturers in the Arab world.
Ali Jaber, head of Perfume Oscar Jury, pointed out that the recently concluded edition of the event clearly confirmed the global fragrance companies’ move towards producing oriental perfumes with Arabic names and using oud and oriental perfume oils components, which reflects a major new trend in the global fragrance industry.
The major role of Arabian Oud in exporting the oriental culture to the world for the past 30 years through its wide network and in setting the emerging trends within the global markets was also highlighted, as these markets are seeing further interest in oud and oriental perfume products.
The three Fifi Arabia Perfumes Awards categories include Fragrance of the Year, Retailer of the Year and My Favorite Perfume of the Year.
An independent jury was formed to select winners of Fragrance of the Year, while the winners of Retailer of the Year and My Favorite Perfume of the Year were selected based on online consumer voting. Arabian Oud received high voting levels for the Mono-Brand-Store of the Year award, affirming the leadership of its retail store network worldwide. – TradeArabia News Service