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Rasasi Perfumes... capitalising on the $30 million GCC market

Rasasi Perfumes opens Bahrain store

MANAMA, October 13, 2014

Rasasi Perfumes, one of the leading oriental fragrance brands across the GCC, opened its new store in Bahrain as part of its expansion strategy in the kingdom.

The new store is located at the Sultan Mall; the latest shopping destination in the country offering a unique retail experience.

The Sultan Mall store, which features an Arabesque theme amid sophisticated settings, offers the finest collection of perfumes with exquisite fragrances, concentrated oils, Dhanal Oud, mukhalats and loose Bakhoor products, a statement said.

Salim Kalsekar, managing director of Rasasi Perfumes, said: “The growing economic prosperity in the GCC, together with increased demand for modern Oriental fragrances in Bahrain, has actually driven the growth of our brand in the country and across the Gulf. Since last two decades of our presence in Bahrain, we have witnessed a consistently rising demand for our products, thereby creating huge opportunity for us.”

“Bahrain is one of the key markets for Rasasi and we endeavour to increase our presence across the country,” he added.

Rasasi’s business has grown steadily since its inception nearly four decades ago. The brand operates over 161 stores across the GCC.

The regional fragrance and cosmetics market – projected to touch $30 million by 2015, is witnessing a strong growth, driven by high disposable incomes, a youthful population and a growing lifestyle trend in Bahrain, one of the fastest growing markets in the Middle East. – TradeArabia News Service




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