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Indian firm has ‘largest product basket’ in lounge wear

MUMBAI, January 21, 2015

Ashapura Intimates Fashion of Valentine Group of India has emerged having the largest product basket globally in the niche segment of Lounge Wear.

With vertically integrated manufacturing, the second plant will open in Gujarat in the near future, and the company will have the biggest capacity in production and warehousing in lounge wear in India, said a statement.

Under the ‘Valentine’ brand, the company sells intimate garments such as lounge wear, bridal night wear, honeymoon sets, bathrobes, nightwear, relax-wear, sportswear, leggings, camisole, bra and panties.

The new lounge wear range is meant for gents, ladies, kids and toddlers.

The company has export order of 650 million Indian rupees ($10.5 million) for the year 2014-15. The company mainly exports to the Middle East and now plans to expand its export horizon to other countries. It has recorded a growth rate of 30 per cent per annum. - TradeArabia News Service




Tags: Fashion | Lounge | wear |

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