Minelab, a world leader in providing metal detecting technologies, has opened a state-of-the-art gold retail facility in Dubai, UAE representing a major advancement for the ‘Gold’ division of the company.

The Dh7.5 million ($2 million) Minelab MEA General Trading facility will enable Minelab to support the efforts of its excellent dealership network, including its education-based anti-counterfeit strategy, a statement said.

Minelab has been committed to the artisanal small scale miners of Africa through its Dubai network of authorised dealers for a number of years.  As a result of a boom in small scale mining activity and the significant success of genuine Minelab gold detection product, counterfeit manufacturers are known to target artisanal gold mining communities by illegally producing counterfeit mining products.

The new store in Dubai will act as a regional base and a well-connected transit hub for the movement of Minelab people and products across Africa, ensuring access and availability to Minelab customers.

Peter Charlesworth, general manager, Minelab Electronics said: “This new facility is an exciting strategic development for our business.”

“We look forward to working closely with our excellent network based in Dubai, welcoming our Middle East and African customers to our new facility and meeting them in the field while building on the tremendous success of our anti-counterfeit campaigns with the support of the Dubai Department of Economic Development and Dubai Police,” he added. – TradeArabia News Service