Atbahrain, a wholly-owned subsidiary of Bahrain Mumtalakat Holding Company, has partnered with 'Shop Bahrain,' the largest nationwide festival.

 

The partnership paves the way for Atbahrain to rollout tailor-made packages for tourists travelling to the kingdom during the 30-day festival held between December 24 and January 24, said a statement.

 

Shop Bahrain will mirror the kingdom’s position as a welcoming, accessible, family destination with a diverse range of retail experiences from luxury malls to traditional souks to luxury boutiques coupled with unbeatable bargains and promotions.

 

The partnership further cements the economic and tourism impact achieved by the inaugural Bahrain Shopping Festival held last year with participating retailers witnessing BD18 million ($47.4 million) worth of shopping while facilities such as hotels and restaurants services reported a growth of 16 per cent in its customer base. 

 

The kingdom is currently exerting efforts to revamp its infrastructure including modernising the Bahrain International Airport, located 15 minutes from the capital. 

 

Furthermore, the hotel industry witnessed a growth of 4.7 per cent in order with meeting the growing demands of tourists.  

 

In line with its partnership, Atbahrain has created attractive tailor-made packages comprising of competitive airfare, hotel and ground transportation with an aim of creating a unique and hassle-free travel experience. 

 

Tourists can directly book the package on Shop Bahrain’s official website.  

 

Furthermore, in order to attract tourists from the Gulf region, Atbahrain travel experts conducted a roadshow to promote and resell the packages to prominent travel agencies in a number of GCC countries such as Saudi Arabia, Kuwait and Qatar.

 

Benjo Vanlaarhoven, general manager of Atbahrain, said: “Atbahrain is committed to connecting the dots in Bahrain’s travel and hospitality industry by bringing together organisers of key events, Bahrain’s leading hotels, the national carrier, ground transportation providers and government entities to create tailor made packages for visitors. 

 

"We are delighted to be partnering with Shop Bahrain to promote the shopping festival, which will attract a significant number of visitors from the GCC to the Kingdom.”

 

“Atbahrain aims to promote Bahrain as a destination for travel and tourism and such events will enable us meet this objective. We have also created early bird packages to enable and facilitate the visit of participants, fans and sponsors of the upcoming Bahrain International Airshow and the 2016 Bahrain Formula One Grand Prix, and we are ready to share these packages with travel agencies in Bahrain, the GCC and beyond,” he added.

 

Nawaf Al Koheji, Shop Bahrain project director, said: “We are delighted to partner with Atbahrain, the leading company specialized in offering travel and tourism solutions to the Kingdom. We hope that this partnership further adds to the success of Shop Bahrain by attracting tourists to Bahrain to enjoy the calendar of activities in place for families.” - TradeArabia News Service