InnJoo, a technical start-up and a smartphone vendor, is expanding its reach in the region with its next generation LTE smartphones and has recently entered the Egyptian market, said the company’s co-founder and CEO.

“We are confident with new launches scheduled later this year we will be able to maintain our pace and that will enable us to consolidate our position further in the market,” added Tim Chen.

The market for mobile phones in Middle East continues to rise, and according to a latest report by IDC, 29.75 million mobile phones were shipped across the Middle East region during Q3 2015, marking a 4.4 per cent increase on the previous quarter. The report also highlights the growth in the region is spearheaded by UAE, Turkey, and Saudi Arabia.

The research firm, IDC expects mobile phone shipments for 2016 as a whole in the Middle East to cross the 123 million mark, with smartphones accounting for over 70 per cent of that figure.

“The company took a conscious decision to follow the etailing strategy and went ahead to sign up exclusively with region’s biggest etailers Souq.com to market InnJoo smartphones in UAE and Saudi Arabia,” said Tim Chen.

“The partnership with Souq.com has been extremely satisfying and it has helped us grow at a rapid pace. Today, we command a healthy position in the market and we have been able to build a sustained momentum in the market.

“Taking the advantage of fast-paced etailing business model, we can foresee the trends of the market and introduce advanced products to our key markets. InnJoo Fire series has been well received by customers thanks to its unique positioning with huge battery but slim design, yet competitive price. Fire2 & Fire2 Plus both supporting LTE network referred to as the most demanded feature, has been recently released huge hit in the market and its success has even overwhelmed us also,” he added. – TradeArabia News Service