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Vaio launches new laptop range in Middle East

DUBAI, October 24, 2019

Japan-based Vaio Corporation has launched its new range of laptops in the Middle East in agreement with Hong Kong-based Nexstgo Company Limited.

This license agreement includes manufacturing, sales and marketing as well as servicing of Vaio laptops under the Vaio trademark in Hong Kong, Macau, Malaysia, Singapore, Taiwan markets and now in the Middle Eastern.

The laptops will be soon available across the Flagship Showrooms and other leading electronics stores across the GCC.

Alex Chung, CEO, Nexstgo Company, said, “We are excited to bring Vaio back in the GCC. Vaio has always been a market leader for its stylish and durability range of laptops. With the launch, we aim to expand our distribution network in Middle Eastern region and clock a phenomenal growth by end of 2019. We are honoured to be Vaio’s key partner in the Middle Eastern, where we will participate in sales and marketing, and work together with Vaio to rebuild its brand position in the Middle Eastern”.

Hayashi Kaoru, director, Vaio Corporation, said, “We are delighted to bring back the familiar Vaio brand to the hands of customers in the Middle Eastern region. I would like to thank Nexstgo for their support throughout this journey. Nexstgo is energetic and is strong in Research and Development (R&D) capabilities.

“What’s more, they understand the Vaio brand and the products very well. We both hope to continue the momentum by further strengthening our business pillars of strong product line-up, robust distribution network and innovative marketing. We are confident that Nexstgo will successfully re-introduce and expand Vaio’s business in Middle Eastern market.” – TradeArabia News Service




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