Thursday 22 October 2020
 
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Qantas unveils athleisure wear by top designer

SYDNEY, 7 days ago

Qantas Airways has launched a limited-edition athleisure-wear collection designed by leading Australian fashion designer Martin Grant, showcasing a mix of the airline’s vintage logos to mark the flying kangaroo’s centenary year.

Inspired by Qantas’ iconic trademarks throughout history, Grant set out to design a classic range of wardrobe staples for everyday wear.

Including cashmere sweaters, a hoodie, sweatshirts, t-shirts and a beach tote, Grant’s designs have fused Qantas’ iconic red and navy palette with a vivid wattle yellow to represent Australia’s native floral emblem.

“This collection is all about classic shapes, comfortable styles and materials that are kind on the environment. But the hero of the designs are the iconic logos that evoke so many fond memories for Australians,” said Grant.

“The Qantas brand is embedded in the history of our country. I wanted this collection to be a nod to the past but also be a treasured piece for the future.”

Martin’s designs are showcased around the world on runways and Hollywood royalty. His reputation for simplicity and timeless silhouettes have also seen him design uniforms for Qantas’ pilots, cabin crew and ground staff as well as pyjamas and amenity kits for the airline’s First Class customers.

Qantas Loyalty CEO Olivia Wirth said the merchandise designed by the internationally recognised designer would be incredibly popular with customers.

“Qantas Frequent Flyers have a great fondness for our brand and heritage. Having our iconic logos appear in such a beautifully designed collection will make this range much sought after for people with a passion for both aviation and fashion.”

The collection is available for purchase exclusively from the Qantas Rewards Store from October 13, until sold out, an airline statement said. – TradeArabia News Service




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