Boeing has appointed Fakher Daghestani as its director of corporate communications for the Middle East.

Fakher will be based at the Boeing Middle East head office in the Dubai Airport Free Zone.

“The region contains critical markets for us and communications plays a key role in furthering positive relationships and brand presence,” said Paul Kinscherff, president of Boeing Middle East.

“Boeing has decades of presence and experience in Saudi Arabia and the Middle East as a whole.  We look forward to Fakher’s communications leadership as we sustain and deepen our long-term relationships and effectively communicate Boeing to the region,” said Ahmed Jazzar, president of Boeing Saudi Arabia.

For the past eight years Fakher was senior regional operations director with the Middle East's largest PR agency, ASDA’A, where he successfully managed numerous public relations campaigns.-TradeArabia News Service