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Thrilling 'Yasalam' events to mark Abu Dhabi F1

Abu Dhabi, September 28, 2009

Flash Entertainment, the Abu Dhabi-based events company, on Monday launched one of the most diverse and ambitious city-wide entertainment programmes ever seen by a Formula 1™ host city.

Yasalam, meaning ‘wow’ or ‘amazing’ in Arabic, will spread excitement across Abu Dhabi throughout October as the country leads up to its biggest ever sporting event - the 2009 Formula 1™ Etihad Airways Abu Dhabi Grand Prix.

Yasalam's dynamic line-up of entertainment and events will spread from the Corniche and beach right across the city, taking in schools, universities, shopping malls, hotels, Abu Dhabi International Airport and Yas Island itself.

The programme is based on three elements - Yasalam Live on the Corniche, Yasalam Live across the City, and Yasalam Live on Yas Island – which will see Abu Dhabi come alive with community programmes in universities and public locations, live events, exhibitions and entertainment on Abu Dhabi Corniche.

A line-up of some of the biggest names in music will also be performing live, exclusively for race-day ticket holders, on Yas Island.

Speaking at the launch, John Lickrish, managing director of Flash Entertainment, said: 'Flash is incredibly excited to be launching this ground breaking programme of events and entertainment. Yasalam has been designed to appeal to all ages, backgrounds and nationalities, so whether you’re a motorsport fan or not, from the UAE or overseas, there will be lots of exciting things for you to do in Abu Dhabi this October.'

'The climax to the Formula 1™ season deserves something very special to accompany it and we most certainly will be providing this with Yasalam,' Lickrish noted.

Ossama Khoreibi, chairman of Flash Entertainment reiterated two important points: the importance of Yasalam as a programme the nation could be proud of, and a celebration of the ongoing stature and growth of the UAE capital.

'Yasalam will offer residents and visitors to Abu Dhabi a unique experience which will be unmatched by any host city, anywhere in the world. Yasalam is also more than just entertainment - it is a celebration of our diverse and beautiful city and further proof, if any were needed, that Abu Dhabi has arrived as a truly international destination for entertainment and leisure,' he remarked.

According to him, Yasalam will help to create a legacy for the entire country to enjoy for years to come. At the heart of Yasalam will be ‘Live on the Corniche’ - a free entertainment programme running on Abu Dhabi Corniche from 16 October through to 1 November featuring:

The very first official F1 Fan Zone™ Abu Dhabi, brought to the city by Mubadala, will be open daily for two weeks and will feature exciting motorsport-themed entertainment including simulators, pit stop challenges, special appearances by drivers and live coverage from the Formula 1™ Grand Prix in Brazil and the season finale from the Yas Marina Circuit in Abu Dhabi.

The Yasalam Brazilian Parade will see local school children, performers and a marching band celebrate on the beach before the final race from the Brazilian Grand Prix, he explained.

Cinema by the Sea, brought to the city by Twofour54, will transform the beach into a giant outdoor cinema for three nights of favourite all-time car films from modern family hits like Cars and Herbie Fully Loaded, to classics such as Chitty Chitty Bang Bang and the iconic Italian Job.

Beats on the Beach, brought to the city by TwoFour54, will offer five fantastic nights of free concerts on the beach, featuring a star-studded line up of local, regional and international artists. Amongst them are the likes of the UAE’s very own Hussein Al Jasmi and international hip-hop superstar Timbaland, performing along with regional artists Fares Karam and Myriam Fares, and a host of DJs and bands from all over the world.

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Tags: events | Flash | Abu Dhabi Grand Prix |

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