GTA by Travelport, a global travel wholesaler, said it has signed an innovative distribution agreement with Dubai-based The Address Hotels + Resorts, the five star premium hotel brand owned and managed by Emaar Hospitality Group.

With this pact, The Address Hotels + Resorts will enhance the distribution of their properties and room types in GTA’s inventory portfolio, adding in all 1,500 rooms, suites and serviced residences across five properties in Dubai – The Address Downtown Dubai, The Address Dubai Mall, The Address Dubai Marina, The Address Montgomerie Dubai and The Palace The Old Town.

The agreement ensures that GTA's thousands of tour operators and travel agency customers now have access to all the properties of The Address Hotels + Resorts in Dubai, including the landmark properties near Burj Khalifa, the world’s tallest building, said the two companies after signing the deal.

GTA already offers a strong portfolio of accommodation and destination services across the Middle East region and beyond, and the addition of the The Address Hotels + Resorts will provide further choice and capacity for their clients, said a top official.

“Dubai is an important destination for GTA with demand globally. The Address Hotels + Resorts range of five-star premium hotel brands will allow our clients a wider choice at best-rate prices and availability when fulfilling travel plans for their customers,” stated Jesper With-Fogstrup, vice president Global Hotel Strategy & EMEA Sourcing, GTA.

“The agreement with GTA to expand our strategic partnership will enable us to further promote all our properties across the GTA distribution channels globally,” said Marc Dardenne, chief executive officer, Emaar Hospitality Group and Emaar Hotels & Resorts.

“GTA’s approach to distribution is innovative and we look forward to a successful collaboration with them,” Dardenne added.-TradeArabia News Service