Monday 25 June 2018

Millennium launches luxury hotel brand in Mena

Abu Dhabi, May 2, 2011

Millennium & Copthorne hotels said it has signed an agreement with an Abu Dhabi group to launch its luxury brand 'Biltmore,' an original art deco design icon in Hollywood, for the first time in the Mena region.

One of the world’s largest hotel companies, Millennium & Copthorne boasts of more than 120 owned and managed hotels across 20 countries.
Announcing the debut launch, Millennium & Copthorne said the first management agreement for a Biltmore Hotel in Mena region has been signed for a property currently in the final design phase.

The property in the Al Bateen area of Abu Dhabi is expected to be opening its doors in 2013, the company added.

The original Biltmore Hotel in Hollywood is an original art deco design icon, exuding opulent luxury and style, and was the setting of many of Hollywood’s most memorable scenes.

With the opening to its first hotel in Abu Dhabi, Millennium & Copthorne aims to expand the brand in the Middle East region staying true to its illustrious past and drawing on its rich heritage.

The addition of the Biltmore brand is a significant move for the rapidly-growing hotel company, which is due to add 12 new  properties to its portfolio of 12 operating hotels this year, with 52 signed management agreements in the pipeline. The hotel group expects to triple in the Middle East and North Africa in less than 3 years.

The announcement was made ahead of the opening of Arabian Travel Market 2011 where Millennium & Copthorne is exhibiting for the 6th year running, and promoting its sensational 99 days of summer sizzlers campaign, with room rates starting from AED199*, and a special summer deal every day for 99 days  available exclusively on the website.

Ali Lakhraim, president and chief executive officer of Millennium & Copthorne Hotels and Resorts, said: “Bringing the first Biltmore hotel outside of Los Angeles to Abu Dhabi is a coup. The timeless elegance and glamour of the Biltmore is certain to resonate with this market.'

'This unique brand, synonymous with exclusivity and quality, will cater to both the business and leisure market in a select few gateway cities around the world, with Abu Dhabi leading the way,' he stated.
“Across our brands, we continue to see strong growth in the Mena region, and the addition of a new brand adds another string to our bow as we build momentum for further expansion and increase in market share,' Lakhraim noted.

“With fantastic value summer offers at our existing properties, we hope to entice more regional guests than ever before to discover our Millennium & Copthorne properties across the region,” he added.-TradeArabia News Service

Tags: Luxury brand | Millennium & Copthorne | Biltmore |

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