Al Bustan Centre eyes China market
Dubai, September 29, 2011
Al Bustan Centre and Residence, the hotel apartments company in Dubai, exhibited its property at a recently concluded major business travel and meeting event in Beijing.
The sixth edition of China Incentive Business Travel & Meeting (CIBTM) Exhibition brought hundreds of regional and international exhibitors from China, Asia and across the globe to showcase destinations, hotels, venues and other products and services.
The hotel delegation, led by Yasser Moussa, director of Business Development, exhibited under the umbrella of Department of Tourism and Commerce Marketing (DTCM) during the three-day exhibition.
“CIBTM has always served as an extremely important platform for us because it was established to help connect the China meetings market with the rest of Asia and the world,” said Moussa El Hayek, chief operating officer Al Bustan Centre & Residence.
“China’s outbound market is expanding at a rapid speed so our presence in CIBTM will help strengthen our brand awareness and find potential buyers that will drive our business strategy.”
“The team held productive meetings with several travel companies and tour operators in the country and also visited our existing partners. We are pleased that many Chinese visitors showed keen interest in our property,” he added.
“The exhibition provided us the much needed insight in the Chinese market,” El Hayek continued.
“The event was an excellent platform for us to showcase our unique brand of hospitality which focuses on personalized and customized service. The information we have gathered from there was very valuable and will help us shape our policy to deliver an engaging hospitality experience to tourists from this fast moving market in the world,” he concluded. – TradeArabia News Service
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