Boeing launches ‘Edge’ initiative
Singapore, February 15, 2012
Boeing has launched the Boeing Edge, a new initiative focused on the advantages that the company’s customers gain through its commercial aviation services and support.
Lou Mancini, senior vice president, Boeing commercial aviation services, said: “When customers come to Boeing, they’re not just getting world-class support for their businesses; they’re gaining a vital advantage over their competition. This advantage is the Boeing Edge.”
Boeing’s commercial aviation services is organised around four core capabilities - material services, fleet services, flight services and information services, a statement from the company said.
Through these capabilities, Boeing offers customers a powerful combination of expertise, innovation and support throughout the lifecycle of their airplanes to get the maximum value out of their fleets and operations.
By combining products and services across capabilities, it delivers integrated services programmes that meet the current and future needs of customers – giving them an edge in the marketplace, the statement said.
The Boeing Edge is a service mark – an extension of the Boeing brand - designed to better position the diversity and value of the company’s commercial services and support portfolio, the largest in the industry, it said.
Rob Pollack, vice president, brand and market positioning, Boeing commercial airplanes, said: “The Boeing Edge gives us a platform to communicate the unmatched support and services portfolio Boeing delivers to its customers every day.”
Over the next 20 years, the company estimates the global market for commercial aviation services to reach $2.3 trillion.
A division of Boeing commercial airplanes, commercial aviation services (CAS), with its 13,000 employees, helps customers maximise the lifetime value of their fleets and operations, providing customers a competitive edge in the marketplace, the statement said.
Boeing offers comprehensive global support, e-enabled systems and consulting for greater maintenance and operational efficiency, freighter conversions, parts and inventory management, airplane modifications, pilot, crew and maintenance training, navigation products and services, and air traffic management solutions. – TradeArabia News Service