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Abu Dhabi plans global cruise promotion

Abu Dhabi, March 11, 2012

Abu Dhabi will participate in a major cruise shipping event in Miami aiming to take its multi-faceted cruise destination proposition to the international industry.

Cruise Shipping Miami, one of the sector’s leading business gatherings, will run for five days from March 12.

“We will be in Miami to spell out to the event’s highly influential audience the case for using the UAE capital as a port of call for winter itineraries and its advantages as a home port station,” said Noura Al Dhaheri, Acting Leisure Products Development, Abu Dhabi Tourism & Culture Authority.

“Last year, the show brought together more than 1,800 cruise line owners and operators from 66 companies, with a post-event survey illustrating that 56 per cent of these were sourcing new destinations – precisely the audience we want to hear the Abu Dhabi message.”

Abu Dhabi’s roll out to the international industry comes as it prepares to welcome P&O’s Aurora to its Mina Zayed temporary cruise terminal. The Aurora, which has a 2,865-capacity, will make its first port-of-call at Mina Zayed on March 20 as part of a 13-night voyage from Singapore to Dubai.

“This is great news for Abu Dhabi and adds to the growing list of operators now using Mina Zayed,” said Al Dhaheri.

“We will leverage our host port and transit port capability in Miami by drawing attention to existing cruise services to Abu Dhabi which, vitally, run during the winter season when traditional heavyweight cruise markets, such as Europe, the Caribbean and North America, slow down for the cooler months.”

“The current, 2011/12 season has been Abu Dhabi’s busiest to date with 77 calls from cruise ships delivering 160,000 cruise passengers to the emirate,” he added.

The arrivals, which included last October’s arrival of the MSC Lirica which became the first liner to host port in Abu Dhabi to service 19 sailings on a new Arabian Gulf itinerary, welcomed into Abu Dhabi’s new temporary cruise terminal - erected by Abu Dhabi Tourism & Culture Authority in collaboration with industry stakeholders Abu Dhabi Ports Company and Abu Dhabi Terminals.

The terminal can simultaneously accommodate 1,300 passengers and has a full range of facilities including immigration and customs desks, cafés, souvenir shops, tour operators’ desks and WiFi services for crew and passengers.

Additionally, traditional heritage activities such as henna painting for ladies and a falconry photographer stand complement an Arabian majlis-inspired waiting area.

The terminal provides an Abu Dhabi city home to all of the major international cruise operators servicing the emirate, including AIDA/Blu, Costa, Hapag-Lloyd, P&O, Royal Caribbean and MSC, while German operator TUI and Greek operator Variety Cruises will also call into Abu Dhabi for the forthcoming 2012/13 season.

TUI will send its 1,886 capacity MeinSchiff2 into Abu Dhabi as part of 20 seven day / six night Orient itineraries, which will also take in Dubai, Muscat and Bahrain from November this year.

“Importantly, however, Abu Dhabi’s cruise proposition is not just about the capital city. Alongside the main operators and the large, state-of-the-art vessels driving Abu Dhabi’s cruise sector growth, an increasing number of smaller, boutique operators are expanding in to the emirate,” said Al Dhaheri.

“Smaller vessels can reach sites of interest that cannot accommodate larger vessels, such as many smaller islands and ports that adorn Abu Dhabi’s expansive coastline. These ‘off-the-beaten-path’ destinations will enliven and enrich the itinerary of any operator seeking to deliver fresh Arabian-based history, heritage and culture to their discerning clientele,” Al Dhaheri concluded. – TradeArabia News Service




Tags: abu dhabi | Miami | Terminal | Mina Zayed | Cruise shipping |

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