GCC visitors to Germany in 2011 set record
Dubai, March 14, 2012
Tourists from the GCC visiting Germany in 2011 marked more than one million overnight stays for the first time, marking a 4 per cent increase over the figure recorded in 2010, said a top official.
As for the recently released figures of the German Federal Statistical Office, the number of overnight stays by visitors from this region reached 1,006,856 in the period from January to December 2011 against 968,336 overnight stays during 2010.
When taking into consideration the international market, during 2011, Germany beat its own record as favourite travel destination of foreign visitors.
The record breaking 60-million mark reached in 2010, with 60.3 million overnight stays by international visitors, was outperformed in 2011, with 63.8 million overnight stays.
“In 2011, Germany again strengthened its position as one of Europe's favourite travel destinations in striking fashion and generated considerable growth from the key source markets,” explained Petra Hedorfer, chief executive officer of the German National Tourist Board (GNTB).
“We expect the annual volume of overnight stays by foreign visitors to pass the 80 million mark by 2020 on the back of continued market growth and our customer-oriented, targeted marketing activities,” she remarked.
Inserted in a perspective of general growth for tourism to Germany, the outlooks concerning the Arabian Gulf region deserve particular attention. Overnight stays by visitors from the GCC countries are predicted to reach 2.3 million by 2020.
“The GCC region continues to represent one of the top source markets in the German tourism industry and the latest figures demonstrate that the popularity of Germany as travel destination is growing,” said Antje Roeding-Boudier, director of the Marketing & Sales Office for the Gulf Countries at the German National Tourist Office (GNTO) in Dubai, the local affiliate of the GNTB for the GCC countries.
The GNTO has promoted the diversity of Germany’s tourism offer through several marketing activities in the region, realized in cooperation with various partners, including the Germany Travel Mart (GTM), the largest workshop for incoming tourism to Germany, which in 2012 will be held in Leipzig from May 13 to 15. – TradeArabia News Service
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