Ferrari World set to launch new events
Abu Dhabi, April 25, 2012
Ferrari World Abu Dhabi, the world’s largest indoor themed park, has announced a brand new experiential ride, a new show production and a packed calendar of family-friendly activities for the year ahead.
“We are only in our second year and Ferrari World Abu Dhabi has already carved out a place for itself as a must-visit attraction in the UAE and one of its most unique, popular and sought-after family entertainment destinations,” said Raquel Lopez, director of Marketing & Sales, Ferrari World Abu Dhabi.
“The Park combines international brand recognition with a compelling offering that appeals to all age-groups. There’s nothing like Ferrari World Abu Dhabi anywhere in the world and the new additions to the Park go a step further in bringing the incredible Ferrari story to life in new and exciting ways,” she added.
Ferrari World Abu Dhabi launched ‘Viaggio in Italia’ – one of the Park’s most technologically-advanced simulator rides that lifts guests into a giant inverted dome and takes them on a virtual flying journey over Italy.
Once locked into the ride, guests go on a multi-sensory aerial adventure through Italy’s breathtaking countryside and cityscapes, pursuing a Ferrari along the course of the famous Mille Miglia road rally.
“We will also debut a stunning new entertainment show soon after Ramadan. The show will replace La Gara and in the true spirit of Ferrari and Italy, it is set to be a lively and spectacular production,” said Lopez.
In addition, Park visitors are in for a jam-packed calendar of exciting themed events and activities – from Italian-themed festivals along the lines of the super successful Italia! Italia! Festival held in April to special Ramadan, Eid and National Day activities and F1 screenings from cities all around the world.
“With guests from more than 50 countries from around the world and many repeat guests – especially from the UAE and the GCC region – it’s important to keep the Park’s offering vibrant and fresh. We have a packed calendar in place for the months ahead and guests can look forward to a very exciting ride,” said Lopez.
“From high intensity rides to engaging and interactive attractions, Ferrari World Abu Dhabi undoubtedly offers an unforgettable experience.”
“Delegates visiting our stand at ATM will be able to learn more about the creative and extensive marketing support we offer our partner agents to help them meet their own business goals while promoting Ferrari World Abu Dhabi to their clients,” added Lopez.
Ferrari World Abu Dhabi will exhibit during ATM – the region’s largest travel and tourism events which takes place from April 30 – May 3 at Dubai International Convention and Exhibition Centre. – TradeArabia News Service