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Dubai hospitality sector focuses on Emiratisation

Dubai, January 26, 2014

Dubai’s Department of Tourism and Commerce Marketing (DTCM) recently operated the latest edition of a vocational training programme aimed at developing opportunities for UAE nationals within the hospitality and tourism industry.

The department honoured the UAE nationals who joined ‘START,’ the vocational programme at its award ceremony held at the Jumeirah Beach Hotel, which was attended by a number of hotel managers who participated in shaping the programme.

‘START’ was activated in co-operation with the American Hotel and Lodging Educational Institute (Ahlei), and included a series of intensive training courses.

The programme was aimed at providing young professionals with some of the knowledge and skills required for long-term careers in the industry.

Run over a five week period during November and December of last year, the programme  was attended by more than 40 UAE nationals.

Ibrahim Yaqoot, executive director, Corporate Support at DTCM, said: “Over the last decade, Emiratisation has been a key focus for governmental entities across the UAE.

"We launched the ‘START’ vocational programme in 2011, with the objective of providing intensive training for UAE Nationals, and consequently helping to increase the number of UAE Nationals working in the hospitality and tourism sectors.

“The programme provides training that develops skills and knowledge required to take up a range of positions including those in the food and beverage divisions, front desk, reservations, housekeeping, room and bell services, restaurant services, and banquet setup and service.

“Providing training in customer service and professionalism and encouraging career exploration are other important components of ‘START.’ After successfully completing the programme, we are confident that the candidates will be equipped with the right skills for the hospitality field in addition to gaining self-confidence and a boost in work ethics.”

The number of UAE nationals currently working in the industry has reached 2,000 with an aim to increase the number by 15 per cent every year until 2020.

A group of hotels including Hyatt Hotels in Dubai, Rotana, Hilton Dubai, Richmond Hotel, Conrad Dubai, Al Habtoor Group, Raffles Dubai, Hilton Dubai the Walk, The Westin Dubai, Mina Seyahi Beach Resort & Marina, Jumeirah Group, Tamani Hotel Marina, The Four Points by Sheraton and The National Human Resource Development and Employment Authority (Tanmia), were also awarded at the ceremony. - TradeArabia News Service




Tags: Training | DTCM | Emiratisation | programme |

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