Abu Dhabi Duty Free has launched a month-long “scratch and win” promotion offering shoppers a chance to win instant prizes worth more than Dh500,000 ($136,106).

The promotion, which runs till February 21, is open to all passengers shopping in any of Abu Dhabi Duty Free outlets in Terminal 1 and 3.

Various outlets within Abu Dhabi Duty Free, including cosmetics, perfumes, and confectionary as well as Pure Gold and Sharaf DG will be offering customers chances to win prizes ranging from diamond rings, electronics and gift vouchers and Golden Class – meet and assist annual memberships.

Flight tickets to over 30 destinations will also be provided courtesy of Abu Dhabi Airports’ airline partners, which include Etihad Airways, Air India, AirBlue, Air Astana, Egypt Air and Gulf Air as part of the promotion.

Gavin McKechnie, the VP (Commercial) at Abu Dhabi Airports, said: "In parallel with the roll out of Abu Dhabi Duty Free new brand, this distinctive program has been tailored to reward loyal passengers and shoppers who use Abu Dhabi International Airport as their airport of choice."

"In order to maintain world-class service for all passengers, Abu Dhabi Airports is committed to working with leading partners in travel retail to introduce exclusive promotions and offers that guarantee an unparalleled shopping experience at Abu Dhabi Duty Free," he added.

Abu Dhabi Duty Free has something for everyone with its diverse selection of brands, and guarantees the authenticity of products with special signature buys at great value, said the official.

The upcoming Midfield Terminal Building (MTB) has been designed to cater to over 30 million passengers a year and will provide over 28,000 sq m of duty free shopping, dining, relaxing and entertainment.   

“With a project of such magnitude, Abu Dhabi Duty Free is currently working on a new commercial proposition for the duty free outlets and F&B offerings ensuring that it is in parallel in terms of innovation, efficiency, and creativity,” added McKechnie.-TradeArabia News Service