Ferrari World kicks off ‘Chinese Visitor Summit’
Abu Dhabi, August 26, 2014
Ferrari World Abu Dhabi ha kicked off the 2014 Chinese Visitor Summit in the presence of more than 90 influential Chinese buyers and media representatives.
The guests to the three-day event, which concludes on August 28 at the Rosewood Abu Dhabi, were invited to immerse themselves in the Ferrari World Abu Dhabi experience as part of an organised tour of the leisure destination, Yas Island.
The tour showcased the significant entertainment and leisure offerings and unique meeting, incentives, conferences and exhibitions facilities that combine to make Yas Island the perfect destination for both tourism and business.
Key representatives from Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and the regional travel and tourism industry joined the delegation to network in an evening full of thrills and excitement at Ferrari World Abu Dhabi.
The welcome reception marked the synergy between Ferrari’s eponymous logo, the ‘Prancing Horse’ which is emblazoned on the park’s roof and considered the largest Ferrari logo ever created, and 2014 as the ‘Year of the Horse’ in the Chinese zodiac calendar.
Guests were then invited to brave ‘Formula Rossa’, the world's fastest rollercoaster and take a leisurely ride on ‘Viaggio in Italia’, Ferrari World Abu Dhabi’s beautiful aerial tour of Italy’s most breath-taking scenery.
Jesse Vargas, general manager, Ferrari World Abu Dhabi, welcomed the delegates for a full throttle dinner, which also featured live entertainment provided by RED dance troupe. The international cast of performers dazzled audiences with a short demo of their acrobatic routine that is inspired by Enzo Ferrari’s love for speed, racing and Italian style.
The park’s friendly characters Khalil the Camel and Berto the Bear also took part in the evening’s programme of activities before a prize raffle concluded the fun-filled evening.
“We are delighted to host, for the second time in a row, the official opening event of the Chinese Visitor Summit, particularly because we believe there is a unique association this year as we celebrate the ‘Year of the Horse’. On our red roof lies the world’s largest Ferrari logo depicting the beautiful ‘Prancing Horse’ and we believe there could not be a better venue than the Park to kick-off this year’s event,” said Vargas. - TradeArabia News Service