Breitling unveils new watch on Emirates flight
DUBAI, September 2, 2014
Swiss watch maker Breitling unveiled its Chronomat Airborne watch at an exclusive launch event held on board an Emirates Airbus A380 flying between the UAE and Switzerland yesterday (September 1).
It marked the 30th anniversary of the brand’s flagship Chronomat model, also dubbed ‘the pilot’s chronograph,’ said a statement.
It was held in the Business Lounge on the upper deck of the flight, it said.
Aed Adwan, Breitling Middle East, said: “Breitling and aviation adventure goes hand in hand and what we enjoy most is having the opportunity to share our passion with the world, both through our watches and our conquests in the sky.
“This unique launch event ensures that we are continuing this tradition, and it is appropriate that we are doing this in the Middle East, a region that simultaneously boasts some of the world’s finest airlines as well as a reputation for demanding products of the highest standard and quality.”
From its conception, the Breitling Chronomat was designed specifically to meet the demands of aviation professionals. It features a sturdy case, the profile of the lugs, the readability of the dial and the ergonomic shape of the push pieces and crown.
The Chronomat’s ultra-functional, avant-garde and elegant design made its aviation debut on the wrists of the world famous Italian airforce aerobatics team, Frecce Tricolori, after the Italian flying aces voted in its favour as their chronograph of choice.
The new Chronomat Airborne features a satin-brushed rotating bezel equipped with four raised rider tabs serving to count off flight times, while facilitating rotation even with gloved hands.
The caseback is engraved with the inscription “Edition Spéciale 30e Anniversaire” (Special 30th Anniversary Edition) as well as the outline of an Aermacchi, one of the ten planes flown by the Italian flight squadron.
In keeping with its aeronautical vocation, the Chronomat Airborne is fitted with an ultra-sturdy strap in black military-type fabric, secured by a folding clasp. On-board is a Manufacture Breitling Caliber 01 self-winding high-performance movement, chronometer-certified by the COSC (Swiss Official Chronometer Testing Institute).
The new Chronomat Airborne is now available from 98 Breitling retailers across 13 countries, in addition to nine Breitling Boutiques in the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait, Iraq and Jordan. - TradeArabia News Service