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Al Shahin and Sabre officials during the signing ceremony.

Saudi travel firm turns to Sabre to power expansion strategy

RIYADH/MANAMA, December 6, 2021

Al Shahin Travel and Tourism, a leading travel company in Saudi Arabia and the Middle East, has chosen Sabre Corporation, the leading software and technology firm that powers the global travel industry, as its technology partner to support its recovery, power its expansion strategy and improve customer satisfaction.
 
Under this agreement, Al Shahin Travel and Tourism will have access to Sabre’s marketplace of more than 420 airlines, 750,000 hotel properties, and hundreds of tour operators, rail, car and cruise providers, enabling it to sell personalised travel packages from suppliers around the world, a press release stated. 
 
The company accesses the marketplace through the next generation travel agency desktop Sabre Red 360 (SR 360), to deliver an intelligent and consultative service to travellers and to create personalised offers for its customer base across the Middle East and South Africa.
 
Al Shahin Travel and Tourism CEO Hany Elfauomy said: “We have witnessed Sabre’s resilience during these challenging times and the investments they made to support the industry through recovery. We are eyeing global expansion and wanted a reliable technology partner to help us grow; Sabre’s innovative roadmap, global expertise in online and offline travel, and dedicated team will fuel our plan.”
 
The Saudi travel firm is using SR 360 to differentiate its offerings, compete more effectively and grow faster in the regions it serves. It also fulfils its commitment to enrich the customer experience. The solution delivers a differentiated value to customers by focusing on adding industry-leading content and providing data-driven insights.
 
Sabre Travel Network Middle East Saudi Arabia Country Manager Faisal Kayal said: “We are proud that Al Shahin Travel and Tourism recognises the value our technology brings and the dedication and knowledge of our team. We are committed to helping it scale and expand its business to meet the expectations of the tech savvy Saudi traveller through recovery and beyond.”
 
Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of airfares, hotel rooms, rental cars, rail tickets and other types of travel, to more than 425,000 travel agents and thousands of corporations who use it to shop, book and manage travel.-TradeArabia News Service



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