The Experiential Planner Expo (EPEX) said it is continuing its partnership with Dubai Business Events (DBE), part of Dubai Department of Economy and Tourism, and the city’s official convention bureau, as the destination partner for the 2024 edition that will take place from September 18-19, in Dubai.

This marks the fourth consecutive year of DBE-EPEX collaboration, underscoring their shared vision for excellence and innovation in the business events industry, a statement said.

This year, DBE's enhanced hosted buyer programme promises to elevate the attendee experience at EPEX 2024.

Through strategic alliances with leading hospitality chains like Hilton, IHG, Shangri-La, and Hyatt, as well as experienced local DMCs, DBE is set to curate a diverse and high-quality buyer profile from key source markets like The Middle East, and India.

The inclusion of buyers from emerging markets like Turkey further enriches the event's global appeal, a statement said.

Karina Lance, Associate Vice President, Dubai Business Events, said: “Dubai’s status as a leading global business events destination has been built on a commitment to collaborating with stakeholders in the city and engaging with meetings professionals around the world.

“EPEX has consistently provided us with an opportunity to showcase Dubai’s capabilities as a business events destination, and the unique opportunities meeting planners can tap into here in the city. We are therefore excited to be partnering with EPEX once again for the 2024 edition and look forward to welcoming delegates to Dubai to explore key industry topics and discover our diverse offerings.”

“Embracing the spirit of collaboration, EPEX is delighted to reaffirm its enduring partnership with Dubai Business Events for the fourth consecutive edition of the show,” said Karishma Hundalani – Brand Head, EPEX.

“Working seamlessly alongside POW WOW Marketing, our dedicated destination marketing agency, this alliance has been pivotal in unlocking the doors to our continued success and prominence in the industry.”

EPEX continues to soar to greater heights with each edition, set to welcome over 250+ hosted buyers comprising corporate, business events, and special events planners.

This three-day extravaganza promises expert leadership sessions, delving into insightful topics relevant to the business events industry. Highlighting the pinnacle of the event, an exclusive gala night awaits at a prestigious venue in Dubai, offering unparalleled networking opportunities with key stakeholders from across source markets spanning India, the Middle East, Africa, and beyond.

POW WOW Marketing (PWM) is a leading marketing agency specializing in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and Weddings industry. – TradeArabia News Service