EgyptAir, the country’s flag carrier, has signed an agreement with global technology company Sabre to help develop and implement a transformation programme for EgyptAir Airlines and Express.
The airline is embarking on a comprehensive transformation strategy to increase revenues, improve efficiencies and explore new revenue streams by June 2016.
The transformation strategy will address a wide range of EgyptAir’s important areas including reviewing and developing a plan to improve the company's financial performance; revenue management; network, fleet and crew planning; alliance partnerships, and fuel and maintenance strategies.
Captain Sameh El-Hefny, chairman and CEO of EgyptAir Holding Company, said: "This agreement is a part of EgyptAir’s transformation plan, dedicated to transforming the business, as well as the financial and operational structure of both EgyptAir Airlines and Express. Our goal is to increase revenues and return the airline to profitability by the end of the fiscal year 2015/2016, putting us in line with our global counterparts.”
“This is a comprehensive project to review the company's current situation and recommend changes and solutions across almost every part of our business. Sabre is recognised as the best in the airline technology industry. They know our business, our region, the challenges and opportunities we face, and they have a superior track record of helping airlines globally achieve sustained growth and profitability. Sabre will play a critical role in our five-year transformation strategy,” said El-Hefny.
Alessandro Ciancimino, vice president, Sabre Airline Solutions, said: "We are pleased EgyptAir selected us from a number of global companies that specialise in consultancy and transformation projects. We believe it has great potential for growth and success, and that’s where our focus with the airline will be.” – TradeArabia News Service