Oman Tourism Development Company (Omran), the executive arm of the sultanate for tourism development, has announced the launch of two new Atana Stay hotels in the country.

The new hotels, which will welcome its first guests on August 1, were inaugurated during an official ceremony under the auspices of Sheikh Salem bin Ufait Al Shanfari, chairman of Dhofar Municipality and attended by Omran CEO and government officials.

The new hotels are part of Omran’s ongoing efforts to boost domestic tourism and enrich the tourism sector with new experiences through its various hospitality portfolio across the country.

The Atana Stay Salalah boasts a unique offering inspired by Omani heritage and lifestyle. The hotel comprises 54 rooms and a range of revamped facilities designed to provide a rich guest experience, including interactive family spaces with activities for children and dining options serving local cuisine.

Bespoke tours that offer guests a valuable opportunity to explore the city and learn about the local traditions are also available, ensuring a memorable experience for the visitors.

Atana Stay Ashkhara houses 46 rooms that reflect the authenticity of Al Ashkhara and Al Sharqiya Governorate, through its contemporary and youthful design. The hotel features a range of renovated and new facilities designed to provide a rich experience to families and visitors.

“The launch of the new hotels coincide with the start of Salalah’s Khareef tourism season. The Atana Stay hotels will play an important role in offering a new experience that reflects the genuine Omani hospitality and the cultural aspects of Dhofar.” Sheikh Salem said.

Peter Walichnowski, CEO of Omran commented: “We are proud to say that we have delivered both the Atana Stay projects in an impressive timeframe. We believe that it will significantly support the sultanate's steady growth as a prime tourist destination.”

Omran took over the renovation of two Youth Hostels that were transferred to the company by the Ministry of Tourism last year, and transformed them into Atana Stay hotels in Salalah and Al Ashkhara.

'Atana Stay’ is a three-star sub-brand of the hospitality chain Atana Hotels and Resorts, which was established by Omran in 2014.

‘Atana Stay’ is a more affordable version of the luxurious Atana Hotels, conceived around stories and myths of their location, while featuring a contemporary and youthful design inspired from local culture and traditions.

The Atana and Atana Stay brands rollout will continue in various parts of the country through the conversion of existing Omran properties, as well as newly built hotels in line with the strategic efforts of Omran towards enhancing domestic tourism. - TradeArabia News Service