The grandest celebration of Indian Cinema, the International Indian Film Academy and Awards (IIFA) is set to tantalise fans with its 22nd edition in Yas Island, Abu Dhabi on May 20 and 21, 2022.
Stunning performances at IIFA include Rocks by Devi Sri Prasad, Shreya Ghoshal and Tanishk Bagchi amongst others at the highly anticipated event that promises to be a mélange of glitz and glamour.
This was announced at a press conference held in Mumbai, in the presence of this year’s host - mega-star Salman Khan, actor Varun Dhawan and Ananya Panday, Saeed Al Fazari, Strategic Affairs Executive Director of the Department of Culture and Tourism – Abu Dhabi, Miral’s CEO Mohamed Abdalla Al Zaabi, Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India, among other dignitaries.
Exotic destination
As the world looks forward to this year's celebration of Hindi cinema with music and fashion at yet another exotic destination, the content promises to be aspirational and entertaining. With its growing popularity across the world, IIFA today is recognised not just as a globally broadcast and streamed event but an institution in its own right, and a platform that is recognised as the most engaging celebration of Indian cinema.
Khan said: “I have always enjoyed being a part of the IIFA Family and travelling to some great destinations but this year we are headed to one of my personal favourites - Yas Island, Abu Dhabi. Over the last 21 years, IIFA has not only given Indian Cinema an international platform, but it has created a wonderful opportunity to take us to our fans and connect millions of people globally. I am proud and excited to host the 2022 IIFA Weekend & Awards at Yas Island, Abu Dhabi as we unite the world through cinema and celebration.”
Dhawan said: “IIFA Awards has given me some very precious moments of my life. Holding the IIFA trophy, performing in the festivities is special about IIFA. In this edition, we are travelling to Abu Dhabi which is one of my favourite cities and I am really looking forward to connecting with fans and have a fun time overall.”
Success story
Al Fazari said: “With fans from all over the world, including many here in Abu Dhabi and across the UAE, Indian cinema continues to be one of the largest success stories in the global film business. We are delighted to be hosting such a well-attended popular international event on Yas Island, our prime entertainment and leisure destination, and to be participating in a celebration of national and worldwide creativity, which DCT Abu Dhabi promotes and encourages in our own film industry.”
Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi. Home to magical adventures and awe-inspiring entertainment, as well as three globally renowned theme parks, outstanding motorsports, an award-winning golf venue and world-class hospitality services, Abu Dhabi’s Yas Island is a destination like nowhere else.
With excitement increasing all over the world, people can now buy tickets to the biggest celebration of Indian Cinema on https://www.etihadarena.ae/en/box-office or you can head to www.yasisland.ae where fans can add all that they need for their visit to Yas Island as a travel package which began on March 8, 2022, 10.30am IST.
Entertainment venue
The event will take place at the Middle East’s largest state-of-the-art indoor entertainment venue, Etihad Arena, part of Yas Bay Waterfront on Yas Island, Abu Dhabi, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading creator of immersive destinations and experiences.
NEXA from Maruti Suzuki India Limited stand committed to IIFA continuing their partnership for the sixth consecutive edition as the Title Sponsor of the IIFA Awards.
Al Zaabi said: “We are honoured to host the most awaited mega event of 2022 – The 22nd edition of IIFA Weekend and Awards at Etihad Arena on Yas Bay in Yas Island. Etihad Arena has an ideal setting for world class events and hosting this grand celebration reinforces Yas Island’s position as a top global destination for entertainment and leisure while cementing Abu Dhabi’s place on the world tourism map.
Premium experiences
Srivastava said: “As the Nexa IIFA Awards are celebrated at Yas Island, Abu Dhabi on May 20 and 21 we stand committed to our partnership for the 6th consecutive year. NEXA and IIFA are symbolic of challenging the status-quo to create experiences that are new and inspiring. NEXA helps create premium experiences through its global design, sophisticated style and innovative technology, just like IIFA, which builds lifetime experiences and felicitates excellence in Indian cinema at a global stage.”
Alongside the arena and Yas Bay, guests visiting Yas Island will also be able to enjoy a variety of experiences. From award-winning theme parks, the record-breaking CLYMB Abu Dhabi, the capital’s largest mall, 160 dining options, a scenic beach and mangroves, luxurious hospitality stays and so much more.-- TradeArabia News Service
