Emirates top brand in UAE, Saudia leads in KSA: YouGov
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An Emirates jet
Emirates with an Index score of 60.7 has been picked as the top brand in the UAE by YouGov, while Saudia takes the crown in KSA with a score of 59.4, and WhatsApp stays most connected in Egypt with a score of 48.7.
Sea World Abu Dhabi in the UAE, STC Telecom in KSA, and Almarai in Egypt have emerged as the most improved brands of the year, with noteworthy changes in their Index scores compared to last year.
“Consumers are at the core of every business, and what they say, think, and feel about the brands in their market is pivotal to business success,” says YouGov in its Mena Ranking Index.
