Dubai-based HMH (Hospitality Management Holdings) will unveil an array of projects, products and promotions during the Arabian Travel Market 2016 (ATM), in addition to promoting its existing properties.
Arabian Travel Market, the Middle East’s premium travel and tourism show, takes place in Dubai next month.
Laurent A Voivenel, CEO of HMH, said: “We are in the process of negotiating some fantastic new projects that will give us access to fabulous new destinations such as Iran. We believe ATM is an excellent platform to attract hotel owners / developers and explore new opportunities.
"We will also be showcasing several upcoming properties that will be a superb addition to our collection of hotels and would greatly boost our presence and offering across the Mena region. These include Coral Al Madina Hotel in Saudi Arabia and the newly signed Corp Muscat Al Muzn Hotel," he said.
HMH has experienced tremendous growth since its inception in 2003 and has emerged as a key player in 'alcohol-free' segment in the Middle East hospitality sector. Operating hotels in top destinations across the Middle East and Africa under its various brands namely The Ajman Palace Hotel, Coral Hotels & Resorts, Corp Hotels, EWA Hotel Apartments and Ecos Hotels, the group caters to diverse segments from luxury to budget.
Elaborating on the market challenges, Laurent stressed: "We are in the process of finding new markets and setting new targets. We have strategically deployed and optimised our resources to address the market challenges and to add value to our various projects and services.
"The GCC, with a special focus on the UAE, Oman and Saudi Arabia, is central to our expansion strategy. The scale of opportunity in the region for hotels especially in the budget segment is unprecedented. By 2020 our goal is to multiply by four our total inventory of keys and have a hotel in every GCC country while doubling our portfolio in the UAE. To achieve it we have set in motion a strong pipeline of development. We are confident our strong regional network and know-how will be instrumental in giving us greater reach and foothold in our key markets that we have so successfully positioned ourselves in," he said.
HMH will be located at stand no: HC0420 in Sheikh Saeed Arena at the Dubai World Trade Centre. - TradeArabia News Service
