Pixel Artworks has appointed Marta Marinho as the new creative director for Middle East based in Dubai. 

In her new role, Marta will lead multidisciplinary creative teams in developing narrative-driven, technology-enabled environments for brands and cultural institutions, with a focus on advancing the studio’s approach to storytelling and experiential design.

She will be joining its Dubai studio to further strengthen the company’s immersive experience offering across the region.

Before this, Marta had spent eight years at Blit Studio in Barcelona, where she rose to the post of creative director and led major experiential projects for brands including BMW, Audi, Cupra, Mango, Santander Bank, Absolut Vodka, Beefeater, and Xiaomi. 

She also contributed to high-profile cultural and sporting events such as the Andorra Pavilion at Expo 2020 Dubai and the UCI MTB 2024 World Championships. Her portfolio spans immersive environments, projection mapping, interactive installations, and content for large-scale events and cultural venues.

On her appointment, Marta said: "Super excited to officially join the Pixel Artworks Dubai team. There’s a unique creative energy in this region and a real drive for innovation that I love. I’m looking forward to teaming up with people here, exploring new ideas, and creating bold work across the Middle East."

An industry veteran, she had also played a key creative role in award-winning immersive exhibitions, including the ‘Frida Kahlo: Life of a Myth’ experience in Barcelona, which blends audiovisual storytelling, interactive installations, virtual reality and digital art to reimagine the artist’s life for contemporary audiences. 

In parallel, she has helped to develop experimental spaces exploring VR and AI, further expanding the boundaries of multisensory storytelling and creative expression.

Known for concept-driven thinking, meticulous attention to detail, and collaborative leadership, Marta guides projects from early research and script development through to storyboarding, production coordination, and final execution. 

Her expertise in technical integration, immersive media, and cross-functional team management enables her to connect creative ambition with precise delivery.

Drawing inspiration from music, nature, and the discipline instilled through her years as a competitive swimmer, Marta brings focus, resilience, and curiosity to her creative process.

Her international perspective and multidisciplinary skillset position her to play a key role in advancing Pixel Artworks’ mission to create emotionally resonant and innovative experiences for audiences across the Middle East and beyond.-TradeArabia News Service