LeadSquared, an AI-ready, enterprise-grade CRM and automation platform, and PIXL Global, an award-winning Dubai-based full-service agency specialising in off-plan real estate marketing, branding and sales enablement, today (December 11) announced their first joint real estate-focused implementation partnership in the Middle East.
Through this collaboration, the duo aims to deliver developer-ready solutions that unify property listings, automation workflows and revenue pipelines, reinforcing their shared commitment to accelerating digital transformation across the region’s real estate sector.
The collaboration is designed to address long-standing end-to-end lead-to-cash challenges for real estate developers, including fragmented lead capture, low sales conversions and limited integration between marketing and sales systems.
Through this partnership, LeadSquared aims to deepen its presence in the high-growth UAE real estate market by combining its industry-leading CRM and automation capabilities with PIXL Global’s deep local expertise, established developer relationships and specialised martech offerings.
On the development, Anand Dev Dhand, the Head Partnerships and Alliances, said: "The Middle East real estate market is evolving rapidly, and developers today need partners who can blend local understanding with scalable technology. Our partnership with PIXL Global strengthens our commitment to delivering sector-focused, high-impact solutions that accelerate sales velocity and improve conversion outcomes."
"By combining PIXL’s deep domain expertise with LeadSquared’s automation and CRM capabilities, we are creating a powerful ecosystem for real estate organisations looking to scale with speed and precision," he stated.
Nishanth Kakkamani, Head of Sales & Commercial Strategy, PIXL Global, said: "This partnership enables us to bring enterprise-grade CRM, automation, and sales-execution capabilities to a real estate ecosystem that increasingly depends on real-time data and operational efficiency."
"Developers in the UAE need technology partners who can convert complexity into clarity and scale. LeadSquared’s platform, combined with PIXL’s execution strength, will help organizations unlock faster conversions, deeper lead intelligence, and more predictable revenue," he added.
LeadSquared will enable PIXL Global with a comprehensive CRM and automation engine, spanning lead and contact management, nurturing workflows, property and deal pipelines, marketing–sales integration and actionable insights, allowing PIXL to deliver unified, scalable developer-centric solutions.
In turn, PIXL Global will strengthen the LeadSquared ecosystem with specialised real-estate implementation expertise, including CRM deployment, migration, integrations, technical support, and end-to-end branding and marketing services, while their strong UAE presence ensures a highly localised, market-relevant approach in a priority geography.
As LeadSquared continues to expand across priority markets, the partnership with PIXL Global reinforces its commitment to deepening presence in high-potential verticals while empowering local partners with the tools to deliver measurable business impact.
Built on an enterprise-grade architecture and hosted on AWS’s Middle East (UAE) data center, LeadSquared ensures adherence to regional data privacy laws, high availability, and low-latency performance, enabling real estate organisations to adopt digital transformation with confidence.
This strong infrastructure foundation, combined with LeadSquared’s AI-driven automation and PIXL Global’s domain expertise, positions the alliance to redefine the developer ecosystem in the UAE.-TradeArabia News Service
