The Syrian Ministry of Tourism, in partnership with the private sector, has launched the "Tamayouz" card and programme , the first discount card dedicated to Syria's tourism sector.
It offers monthly renewed promotions and
exclusive discounts of up to 50% at more than 70 partner establishments as part
of the initial rollout, with the network expected to expand, across all tourism
sectors, including hotels, resorts, chalets, and travel agencies.
The Minister of Tourism, Mazen Al Salhani,
stated:"
This card reflects our commitment to establishing a
structured culture of tourism discount programmes, which represents a key
component of any modern tourism sector. In its initial phase, the card is
dedicated to domestic tourism, with operations scheduled to commence in early
2026. At this stage, it will benefit selected government employees, before expanding
into a comprehensive system of discounts and value-added services. These will
include offers issued by the Ministry of Tourism, as well as those introduced
by the private sector under an organized framework.
We also aim to attract leading
international programmes to enter the Syrian market, spreading this global
culture. This aligns with our ongoing integration into the world tourism map
and our efforts to promote Syria as an international destination, leveraging
its civilizational, cultural, historical, natural, recreational, therapeutic,
and educational assets."
Private Sector Partnership
The programme provides exclusive and
sustainable offers through the active contribution of the private sector, its
establishments, and related economic activities.
As part of its strategic roadmap, the
programme aims to expand the number of participating establishments to reach 300
partners by the end of 2026, strengthening public–private collaboration and
enhancing the diversity and sustainability of tourism discount offerings.
Smart App Features
Smart App Features In addition to the smart
plastic card, a digital, web-based application will be introduced shortly.
The application will provide an interactive
map of participating establishments, a points-based rewards system, and an
instant discount feature enabled through barcode or QR code technology.
Technical support will be available to cardholders to ensure effective use of the service. Participating establishments will be required to apply the approved discounts on a daily basis, including during official holidays. -TradeArabia News Service
