Ethmar International Holding (EIH), a leading Abu Dhabi investment holding company, and Guggenheim Brothers Media (GB Media), a private investment firm focused on early to growth-stage media and entertainment companies, have partnered to launch a multi-million-dollar investment fund based in Abu Dhabi.

The fund will have a global focus on media, entertainment, and the digital creative economy, said a WAM news agency report.

The partnership represents a key milestone in the fund’s development and supports its path toward launch, bringing together EIH’s local expertise and GB Media’s global experience in creative investments.

Building on the Guggenheim family’s legacy of cultural impact, Guggenheim Brothers Media will focus on investments in content creation, creator tools and infrastructure, digital intellectual property and entertainment technologies, fan engagement platforms, and next-generation storytelling.

The fund aims to help advance Abu Dhabi’s vision of becoming a global hub for creative industries and next-generation content innovation. By offering access to a world-class platform rooted in Abu Dhabi, the fund seeks to provide creative entrepreneurs and their teams with opportunities to thrive on a global stage.

An Ethmar International Holding (EIH) spokesperson said: “Abu Dhabi is globally recognised as a capital of capital, while also building the foundations of a scalable and globally connected creative economy. It is for this reason that EIH has partnered with Guggenheim Brothers Media, where together we’re able to combine the Guggenheim legacy with EIH’s vision to propel Abu Dhabi’s objectives as a dynamic, future-focused media and creator hub. We fully expect that this fund will serve as a catalyst of new opportunities and outcomes that will add significant economic and creative value to Abu Dhabi.”