Emirates has announced a significant six-year partnership with the Hero Dubai Desert Classic, further strengthening the airline's long-standing commitment to supporting golf in Dubai.

As the region's longest-running tournament and among the most anticipated events on the sporting calendar, the Hero Dubai Desert Classic is the kick-off event of the DP World Tour's prestigious Rolex Series.

Since its inception in 1989, it has brought together some of the biggest names in golf on the iconic Majlis Course at Emirates Golf Club.

 The tournament has evolved into a marquee fixture, attracting global attention and reinforcing Dubai's reputation as a premier destination for championship golf and its passionate following.

As part of the partnership, Emirates will benefit from extensive branding at the tournament’s grounds, including course signage, logo placements on scoreboards and buggies, spectator touchpoints, and digital visibility, to name a few.

The airline will also offer premium hospitality, opportunities to participate in the tournament’s Pro-Am events as well as exclusive, ‘money-can’t-buy’ experiences for its guests.

Sir Tim Clark, President Emirates Airline said: “The Hero Dubai Desert Classic has long been a pillar of Dubai’s sporting calendar, showcasing the city’s premier golf courses to the world and attracting the sport’s biggest names. We’ve been part of that story since the tournament’s early days, helping elevate its reach and reputation. Today, the tournament draws thousands of visitors to Dubai, while golf fans around the world follow the action through international broadcasts and digital platforms, amplifying the city’s standing as a world-class sports destination. As we look ahead, we are committed to expanding the event's international impact and delivering exceptional experiences for players and fans alike."

Simon Corkill, Executive Tournament Director of the Hero Dubai Desert Classic, said: " We are delighted to welcome Emirates back as a partner of the Hero Dubai Desert Classic as this collaboration reflects the tournament’s continued growth and evolution as one of the most anticipated international annual sporting events. What began as a showcase of world‑class golf has grown into a much broader experience, defined by exceptional hospitality, entertainment, and a vibrant atmosphere that appeals to fans of all ages. These are values we proudly share with Emirates, and together we look forward to delivering an outstanding 37th edition for players, partners, and spectators alike. As we welcome an exceptional line‑up featuring Rory McIlroy, Dustin Johnson, Shane Lowry and Viktor Hovland, we are equally excited to see this partnership strengthen and flourish in the years ahead." -TradeArabia News Service