The Moscow City Tourism Committee has been confirmed as a Destination Partner for the 14th Annual Meetings Arabia & Luxury Travel (MALT) Congress 2026, organised by QnA International, taking place on 11–12 February 2026 at The St. Regis Abu Dhabi, UAE.
Now in its 14th year, MALT Congress is an
invitation-only, outcome-driven business platform that brings together senior
decision-makers shaping the future of global corporate, luxury, and MICE
travel.
Attracting a carefully curated mix of
leaders from travel agencies, private luxury travel design houses, and
corporates, including Founders, CEOs, Managing Directors, SVPs, and Heads of
MICE, Travel, Protocol, Procurement, Marketing, HR, Events, and Corporate
Administration, the Congress is designed for precision engagement rather than
visibility.
It connects these influential Middle East
buyers with global destinations, luxury hotels, DMCs, and travel technology
providers through a structured programme of pre-scheduled one-to-one meetings,
strategic panel discussions, and curated networking.
Sidh NC, Co-Founder and Managing Director
of QnA International, organisers of MALT Congress, said: “Over the years, MALT
has evolved into a highly focused platform where meaningful partnerships are formed,
and long-term commercial outcomes are created. The continued participation of
destinations such as Moscow reflects the growing importance of curated,
high-level engagement between the Middle East and global travel leaders.”
The Middle East remains a key growth market
for Moscow, with increasing interest across leisure, luxury, and business
travel segments.
In the first nine months of 2025 alone,
Moscow welcomed 43,700 travellers from Saudi Arabia, representing an 18%
year-on-year increase.
“The Middle East is a key partner for
Moscow in terms of tourism, and we see growing interest in Moscow from Middle
East guests,” said Maya Anurova, Head of Business Tourism Development
Department, Moscow City Tourism Committee. “MALT plays a key role as a premier
platform connecting Middle Eastern buyers with global destinations, aligning
perfectly with Moscow City Tourism Committee's focus on expanding luxury and
MICE tourism from GCC markets.”
At MALT 2026, the Moscow City Tourism
Committee will participate in the panel discussion ‘Smart travel for multi-gen
world’, sharing insights into the city’s approach to personalising travel
propositions for a wide range of visitor profiles.
“Moscow is a city that can offer a unique
experience to every tourist,” Anurova said. “It’s hospitality and high quality
of service impress even the most sophisticated visitors, while the ability to
combine a cultural program with the wow-effect of business events and the
city's convenient infrastructure attracts business tourists.”
The Committee’s long-term collaboration
with MALT has played a central role in strengthening Moscow’s engagement with
influential GCC buyers and senior decision-makers.
“Our collaboration with MALT provides
Moscow with direct access to influential GCC buyers and key decision-makers,
significantly enhancing our engagement with travel industry stakeholders in the
region,” Anurova added. “Building strong partnerships based on trust is
fundamental for success in the MICE sector.”
Moscow will also spotlight its strengths in
responding to the global shift towards bleisure travel, leveraging more than 150
unique and non-traditional venues, including museums, historical estates,
theatres, and urban landmarks.
“An obvious trend is the global shift
towards bleisure,” Anurova said. “Business trips increasingly combine meetings
with cultural, gastronomic, and entertainment experiences, and here Moscow
excels as a destination.”
Attendees can also expect insights into
Moscow’s expertise in hosting large-scale international events, including
learnings from its flagship Meet Global MICE Congress (MGMC), one of the
world’s largest MICE platforms, which welcomed over 2,500 professionals in
2025.
“We are ready to share exactly such
insights — the practical elements behind our success in hosting large-scale,
multicultural events,” Anurova said.
Looking ahead, the Moscow City Tourism
Committee views MALT as a long-term platform for deeper collaboration with the
GCC region.
“We view MALT as a key long-term platform for dialogue with the GCC region,” Anurova concluded. “Our goal is to strengthen our position as a leading global hub for international meetings and professional dialogue, contributing to the industry's growth through practical collaboration and the exchange of expertise.” -TradeArabia News Service