Givaudan to present game changing innovations at Gulfood
DUBAI
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Antoine Khalil
Givaudan, a world leader in taste and wellbeing, will be demonstrating its capabilities to develop game-changing innovations in food and beverages banking on its expanded portfolio of products at Gulfood Manufacturing 2022.
Antoine Khalil, Samea Commercial Head, Taste & Wellbeing, Givaudan said: “We are thrilled to be back at Gulfood Manufacturing, engaging with our industry partners and customers on the future of food and the ever-changing needs of consumers. It is a great opportunity for us to demonstrate our strong spirit to foster co-creation and collaboration and leverage consumer insights to support our customers and partners in shaping new worlds of taste and nutrition that consumers love.”
Givaudan’s capabilities go beyond great taste to create food experiences that do good and feel good, for the body, mind, and planet. This year’s theme of Elevating Food Experiences will take centre stage across three distinct zones: ‘Feel Good’, ‘Does Good’, and ‘Imagine’.
Feel Good Food Experience
The 'Feel Good' Food Experience space is built around a truly authentic tasting experience combining global, Middle Eastern, African, and South Asian flavours in various applications. Visitors will have the chance to taste succulent plant based burgers enhanced by new Primelock+ technology.
The second zone is the 'Does Good' Food Experience space. It will address customer needs by presenting the latest developments in botanicals and sugar-reduction solutions. Aside from showcasing juiciness modifiers, colors, and flavours, Givaudan will also provide high-juice and low-juice drinks for the Samea market.
A third zone, called 'Imagine', features a new digital interface that provides a platform for customers to work closely with its experts and co-create a flavour that can be evaluated and adjusted on the spot.-- TradeArabia News Service
