Boutique Group, a pioneering ultra-luxury hospitality group in Saudi Arabia, said it looks forward to showcasing its commitment to preserving the kingdom’s rich heritage while redefining the luxury hospitality, at ITB Berlin (March 5-7), one of the world’s leading travel trade show.
Boutique Group will participate in ITB Berlin as part of the Saudi Tourism Authority’s delegation, which was named 'best exhibitor' in the Best of the Best category among 5,500 exhibitors from 161 countries at the 2023 edition.
This year, the group will be connecting with more than 90,000 visitors representing 180 countries and regions to showcase its portfolio of historic and cultural palaces, being transformed into ultra-luxury hotels.
This includes the iconic Red Palace, the first concrete building in the region that once housed King Saud bin Abdulaziz AlSaud, Al Hamra Palace in Jeddah, built as a royal palace for King Faisal bin Abdulaziz, and the Aga Khan Award-winning Tuwaiq Palace, designed by esteemed German architect Frei Otto, and Buro Happold and Omrania.
Marco Franck, Chief Hospitality Officer will be representing Boutique Group at the event.
“Boutique Group is pleased to participate in ITB Berlin, showcasing the unparalleled hospitality experiences we are creating in the kingdom. Our presence at this event alongside the Saudi Tourism Authority underscores our commitment to promoting Saudi Arabia’s rich cultural heritage.”
Owned by Saudi Arabia’s Public Investment Fund, Boutique Group supports the Ministry of Tourism and the Ministry of Culture objective to develop and promote the industry, estimated to grow to $6 trillion of investment opportunities by 2030.
Visitors to Boutique Group’s booth at ITB Berlin can expect to learn about the group’s dedication to responsible and sustainable luxury tourism, talent development and the Kingdom’s ambitious plans for economic diversification.
With a focus on luxury, authenticity and personalised service, Boutique Group aims to captivate the global travel community and invite discerning travellers to experience the beauty and hospitality of Saudi Arabia. – TradeArabia News Service
