Qiddiya Investment Company and Google Cloud announced a
major expansion of their collaboration to establish the digital foundation for
one of the world’s largest entertainment projects.
Through strategic
systems integrator Master Works, QIC will leverage Google Cloud technology to
power a massive-scale entertainment destination – Qiddiya City – roughly three
times the geographic area of Paris.
Qiddiya City is a key pillar of Saudi Vision 2030, a
strategic framework launched in 2016 to reduce Saudi Arabia's reliance on oil
and diversify its economy.
While flagship
destinations like Six Flags Qiddiya City and Aquarabia are now open to the
public, Qiddiya City which spans 360 km² across more than 20 neighbourhoods,
continues its massive expansion to integrate professional sports stadiums,
gaming districts, and arts venues into one unified intelligent entertainment
ecosystem.
As part of the expanded collaboration with Google, QIC will
deploy Google Cloud's data and AI technologies as the digital enabler for the
city’s operations, providing instant insights into construction milestones,
visitor demand patterns, and real-time operational efficiency.
By analysing these critical metrics as they occur, Qiddiya
City is able to function as a fully responsive smart city, reducing
time-to-insight from weeks to minutes.
"Our goal is a seamless digital experience that
connects Qiddiya City with our growing nationwide entertainment
portfolio," said Abdulrahman Alali, Chief Technology Officer at
Qiddiya Investment Company. "By combining Google Cloud’s technology with
Master Works’ integration expertise, we are establishing a robust, data-driven
foundation that turns a massive project into a manageable, intelligent reality
for both our operators and visitors".
The collaboration focuses on three core technological
pillars to achieve QIC’s vision:
An AI Factory enabled by the Gemini Enterprise Agent
Platform: This dedicated innovation hub, designed to build and scale
custom AI frameworks, translates visitor behavioral, spending, and movement
patterns into granular insights that drive hyper-relevant guest experiences.
This helps enable Qiddiya City to move beyond generic automation to
predictive crowd management and dynamically tailored entertainment journeys.
Agentic AI (Q-Brain): By harnessing Gemini models,
Q-Brain—QIC’s proprietary AI platform—will now evolve into an active
operational partner. This will empower leadership and staff with real-time
intelligence and autonomous task execution, streamlining complex
decision-making across the destination.
Unified Data Platform built on BigQuery: Qiddiya City’s
central data platform will serve as the "single source of truth,"
consolidating data from all entertainment destinations. It will provide the
high-speed processing required to run a smart city at scale, and ensures every
asset is digitally optimised.
"By integrating Google Cloud’s global-scale
infrastructure and cutting-edge AI into its operations, Qiddiya is building a
foundation that turns massive data into actionable intelligence,"
said Abdul Rahman Al Thehaiban, Managing Director at Google Cloud Middle
East, North Africa and Turkey. "Our fully integrated AI stack provides the
innovation necessary to power a premier user experience ensuring that every
facet of this massive-scale project is digitally optimised to meet the
ambitious goals of Saudi Vision 2030". -TradeArabia News Service
